The Société des alcools du Québec (SAQ) is currently navigating a complex intersection of international trade policy and domestic labour relations. As of 08 February 2026, the provincial Crown corporation has announced a strategic reversal regarding its ban on American products, while simultaneously facing pushback from its union over a controversial delivery pilot project.
Following a year-long embargo on U.S. alcohol—implemented by the Quebec government in retaliation for American tariffs on Canadian goods—the SAQ has been authorized to restock selected American wines and spirits. Starting 12 February 2026, these products will return to shelves in limited quantities, primarily through SAQ Dépôt locations and online sales. The decision is driven by inventory management; officials noted that the quality of certain products would begin to decline if left in storage until 2027. In a philanthropic turn, the SAQ has announced that proceeds from these specific sales will be donated to Food Banks of Quebec.
On the domestic front, the SAQ is embroiled in a dispute with its unionized workforce. On 05 February 2026, the union representing SAQ employees formally urged the Quebec government to scrap a pilot project involving Uber Eats for alcohol delivery. Labour leaders argue that outsourcing delivery to a third-party American platform undermines the Crown corporation’s mandate and threatens the job security of local workers. This tension follows recent public debates regarding the modernization of the SAQ’s commercial practices and its reliance on external technology partners.
Key Developments & Historical Context
- U.S. Product Relaunch: Selected American inventory will be sold at a discount starting 12 February 2026 to prevent spoilage and support provincial food banks.
- Labour Friction: The SAQ union is actively campaigning against the Uber Eats delivery pilot, citing concerns over the “uberization” of public services.
- Institutional Mandate: Established in September 1971 (succeeding the Régie des alcools), the SAQ maintains a legal monopoly on the trade of alcoholic beverages across Quebec.
- Economic Impact: As a state-owned enterprise, the SAQ remains a primary revenue generator for the Quebec treasury, though it is currently caught in the crossfire of ongoing Canada-U.S. trade tensions.
While the return of American labels may offer temporary relief to consumers, the SAQ continues to face scrutiny over its operational choices, balancing its role as a high-revenue retailer with its responsibilities as a public institution and major employer.